CASE STUDIES

Research with emotion

I’ve highlighted few of my past projects to give you a better understanding of what working with me looks like, and what I can accomplish for your company or brand. Feel free to contact me to find out more.

6 EMOTIVE RESPONSES TO COVID-19 IN JAPAN

Japanese sentiments at the start of the pandemic and resulting recommendations for brands with a presence in Japan - analysis of social media posts from December 18th 2019 to April 10th, 2020.

CONSUMER NEEDS TO INSPIRE PRODUCT OPPORTUNITIES FOR GLUE

When companies make products solely to meet functional needs, they are missing a trick: consumers' relationship with products are often deeper than that, even for a seemingly low-involvement category like glue.

It is well documented that consumers make purchase decisions based on both rational and intuitive processing - what researchers now call 'Type 2' and 'Type 1' thinking. Category leaders and successful challengers understand this, and base their products on deeper consumer motivations.

In this case, I will demonstrate how I, along with the Kantar team in India, used an emotive approach to understand consumer needs from super glue which formed the basis for product innovation.